BuyReformer Brand Logo Update Announcement

Dear BuyReformer customers, partners,

As we step into the new year, BuyReformer is officially introducing our new brand logo.

This is more than a visual refresh — it is a reaffirmation of who we are, what we stand for, and where we are headed as a brand dedicated to professional Pilates reformer equipment.

Why We Updated Our Logo

Over the years, BuyReformer has continued to deepen its focus within the world of Pilates Reformers and equipment-based training. As we grow, we want our brand identity to clearly communicate:

• Our dedication to professional-grade equipment and systematic training

• Our understanding of core control and the principles behind Pilates movement

• Our commitment to long-term training value, stability, and product quality

The new logo was created to better reflect these foundations.

The Meaning Behind the New Logo

Our new logo centers around the letter “B” — representing BuyReformer — designed with continuous, structured, and enclosed lines.

This design carries multiple layers of meaning:

• The shape is inspired by the structural characteristics of a Pilates Reformer, symbolizing stability, connection, and system-based training

• The flowing curves represent the essence of Pilates: core control, force transmission, and fluid body movement

• The enclosed structure reflects the Pilates principle that movement originates from the core, with precision, control, and order

This logo is not just a symbol — it is a visual expression of the philosophy behind Pilates training.

A New Look, The Same Commitment

While our logo has evolved, our commitment remains unchanged.

BuyReformer will continue to focus on providing reliable, professional reformers and equipment solutions for:

• Pilates studios

• Instructors and trainers

• Home users seeking high-quality training equipment

We are deeply grateful for your continued trust and support.

New identity. Same standards. A stronger future together.

— The BuyReformer Team